Twix, part of Mars, is launching its latest product innovation: Twix Snickerdoodle. Inspired by the warm, cinnamon-sugar profile of a classic snickerdoodle cookie, this new release taps into the deep well of nostalgia while embracing the current tastes and trends that consumers crave, the brand says.

Twix Snickerdoodle takes everything consumers love about Twix—crunchy cookie, caramel, and milk chocolate—and adds a cinnamon-sugar swirl of snickerdoodle-flavored caramel, Mars says. Twix Snickerdoodle is the third cookie-inspired flavor to join the Twix lineup, right behind the debut of Twix Cookie Dough and Twix Cookies & Crème.

"Because Twix is the iconic brand of two, we're always looking for ways to double down on flavor," says Martin Terwilliger, marketing VP, Mars Wrigley North America. "Twix Snickerdoodle gives fans a new twist on the layers they already love. It's the perfect balance of familiar and trendy flavors, and we know it's going to be a fan favorite."

Twix Snickerdoodle hits shelves nationwide in July 2025 in single (1.4-oz) and share (2.8-oz) sizes.

Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.