Tom Brady introduces vegan gummy brand
GOAT Gummies has launched exclusively on Gopuff.
Courtesy of GOAT Gummies
GOAT Gummies, the organic, vegan gummy snacks developed by seven-time World Champion, entrepreneur, and philanthropist Tom Brady and instant commerce website Gopuff, has launched exclusively on Gopuff. Crafted in France, GOAT Gummies contain no artificial sweeteners, dyes or flavors, and are made of real fruit.
“Retirement’s been a chance to slow down and enjoy life a little more—and that includes treating myself once in a while,” says Brady. “But when I do reach for something more indulgent, I want the best. GOAT Gummies hit that sweet spot: they taste amazing and come in several delicious flavors, plus they’re made with real ingredients. I’ve had a blast creating this new line of snacks with Gopuff and can’t wait for the world to try them.”
Each pack of GOAT Gummies is $4.99 and available exclusively on Gopuff, reportedly delivered to consumers' door in as fast as 15 minutes. The GOAT Gummies lineup includes:
- Sweet Rush: Pear, Mango, Passion Fruit, Cherry
- Sour Burst: Tangerine, Apricot, Grapefruit
- Tropic Fusion: Passion Fruit, Raspberry, Pomegranate
“It's been invaluable to have access to Tom's expertise in health and wellness throughout the GOAT Gummies development process,” adds Yakir Gola, Gopuff's co-CEO and co-founder. “With a shared passion for innovation, we're confident that the delicious and thoughtfully crafted GOAT Gummies will quickly become our customers' go-to snack.”
To celebrate the launch of GOAT Gummies, Gopuff is rolling out a marketing campaign spanning in-person activations, influencer partnerships, video content, in-app experiences, and more. At the center of the campaign is a hero video starring two versions of NFL legend Tom Brady—one “organic” and one pumped-up “artificial”—in a lighthearted demonstration of why Brady and Gopuff chose to create an organic, artificial ingredient-free snack brand. GOAT Gummies will also hit the streets of New York City and Miami with activations, including goat walks, drones, and other "GOAT-worthy moments" locals won't want to miss, the brand says.
This latest collaboration is part of an ongoing, multi-year partnership between Gopuff and Brady. Through the partnership, Brady, who is also an investor in Gopuff, collaborates with the company on product development, content creation, community support initiatives, consumer experiences, and more as Gopuff looks to build brand awareness and deliver unique customer experiences.
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