Gopuff launches private-label brand, Crave Shoppe The debut expands the company's baked good and confectionery offerings. SF&WB Staff April 7, 2026 Built around customer insights, treats include Dill Pickle Cotton Candy, Peanut Butter Cracker Bites, Brownie Batter Cookie Dough, and more.Read More
Fun Friday: Gopuff x Magnolia Bakery, Tast!ez loungewear set, Aloha new campaign, National Cereal Day Mars Snacking asks consumers to "Pass the Pringles." Liz Parker Kuhn March 6, 2026 Peeps announces nine (yes, nine) different collaborations with food, fashion, and fragrance brands.Read More
Fun Friday: Cartwright & Butler at London Gatwick, Kodiak and Trubar ski partnerships Gopuff reports on how viral trends can influence consumer behavior. Liz Parker Kuhn January 2, 2026 Looking for a sweet treat in Philadelphia? The namesake company has you covered.Read More
Wavers launches nationally with Gopuff, BevMO The brand reimagines classic pizza flavors in a chip format. SF&WB Staff July 29, 2025 David Dobrik’s snack brand rolls out to the ecommerce company nationwide, and in brick-and-mortar stores across California.Read More
Tom Brady introduces vegan gummy brand GOAT Gummies has launched exclusively on Gopuff. Candy Industry Staff June 4, 2025 The candy contains no artificial sweeteners, dyes or flavors, and is made of real fruit.Read More
Gopuff and Lemonhead Ropes announce collab We spoke to a Ferrara brand manager to learn more. Liz Parker Kuhn May 30, 2025 Lemonhead is delivering free packs of its new Lemonhead Ropes right to consumers' doors via its Virtual Sunshine Stand, supported by Gopuff.Read More
Magnolia Bakery sets sights on brand expansion Famous for its banana pudding, the foodservice fixture is looking to grow at retail. Jenni Spinner May 19, 2025 The New York City-based chain became a national brand thanks in part to its appearance on Sex and the City.Read More
Fun Friday: Dream Food Fest, Frito-Lay Snack Index, Sugar Bowl Bakery Minions recipe, Gopuff Sausage Satchel Kind Snacks offers freebies for National Ice Cream Day. Liz Parker Kuhn July 12, 2024 This week's Fun Friday features Skyflakes Crackers, Frito-Lay, Sugar Bowl Bakery, another Gopuff/Amazon collaboration, and Kind Snacks.Read More
Gopuff, Prime Video launch 'The Boys' gummy truck The Vought Fresh Farms Gummy Truck launched in celebration of the show's premiere. Liz Parker Kuhn June 27, 2024 Gopuff customers in select locations nationwide can receive the truck as a gift with any purchase from Gopuff's The Boys collection. Read More
Gopuff expands private label selection Roughly 20% of all orders now contain at least one PL product. Liz Parker Kuhn May 30, 2024 Gopuff announced a trio of investments into its "Basically" private label brand, expanding its assortment of everyday essentials as consumers continue to seek greater value amid rising costs of living.Read More