GNT has extended its plant-based Exberry Organics portfolio with the launch of a new pink color that reportedly delivers bright shades in a wide range of food and beverage applications.

Exberry Organics Brilliant Pink is a liquid-based concentrate made from purple sweet potatoes grown in compliance with both EU and U.S. organic standards. It is created using physical processing methods and supports simple label declarations, such as “concentrate (sweet potato*)” (*from certified organic agriculture) in the EU and “organic vegetable juice for color” in the U.S. 

The new shade is designed to perform well in formulations that require high heat processing. It is well-suited to low-pH applications including gummies, chewy toffees, frozen desserts, beverages, yogurt, and fruit preparations, GNT says.

Anne van der Meijde, product manager at GNT Group, says: “The organic sector is seeing renewed interest as consumers look for more natural and sustainable food and drink, but there can be a perception that these products are less indulgent. Exberry Organics Brilliant Pink helps manufacturers create attractive, appetizing organic products without having to compromise on the ingredient list.”

The Exberry Organics range features a broad spectrum of shades, including pink, red, purple, blue, green, orange, and yellow.

van der Meijde continues: “At GNT, we pride ourselves on offering a wide range of plant-based coloring solutions to meet different application requirements. Our experts will work with manufacturers to select the best coloring solution for their project needs and help them achieve the results they need.”

Related: GNT advances CO2 reduction goals in sustainability report