British brand Cartwright & Butler, known for its afternoon teatime treats and fine food gifts, has unveiled a new addition to its premium Truffles & Pralines portfolio: Limited Edition Dubai Style Truffles. This latest innovation was launched at the beginning of July into selected domestic and travel retail doors, including World Duty Free and WH Smith Travel.

Created in response to the viral Dubai Chocolate trend, the Dubai Style Truffles are made of milk chocolate filled with a creamy pistachio ganache, knafeh crunch, and finished with a vibrant yellow and green drizzle. In line with the brand’s commitment to using high-quality ingredients, the truffles are crafted with 35.1% cocoa solids and 10% pistachio paste, it says. 

The launch of the Dubai Style Truffles aims to build on the success of Cartwright & Butler’s Cocoa Dusted Dark Chocolate Pistachios, introduced last year, in addition to the continued popularity of its Pistachio Shortbread Biscuits.  

Commercial Director Charlotte O’Neill comments: “Travel retail represents an exciting opportunity for Cartwright & Butler to reach a discerning global audience seeking premium and gifting-led products. The contemporary flavour profile and elegant presentation of our Dubai Style Truffles is perfectly tailored to the expectations of today’s luxury traveller. We see significant potential in this channel, as we continue to grow our footprint and deliver exceptional products that truly stand out on-shelf.”

Related: Chocolove debuts Dubai Chocolate gift box