Social media has made one thing clear: today’s consumers don’t just want to taste their snacks—they want to play, share, and turn them into moments worth remembering. The peelable candy craze on TikTok is the perfect embodiment of that demand, blurring the line between indulgence and experience.

Meeting this viral consumer demand, Huer Foods has introduced Peels, a new peelable gummy candy designed to transform snacking into a playful, multi-sensory experience. Available in mango and banana flavors, Peels feature a peelable outer layer and a soft, squishy center, mimicking the fun of peeling real fruit.

Made with real fruit juice, Peels offer a tactile texture and bold flavor profile that reflects growing consumer demand for interactive, shareable snacks. Each 65 g bag is sized for on-the-go enjoyment and available at major retailers across Canada, as well as online through the Huer website, Amazon, and Shopify.

“Peels combine the tactile joy of peeling with a burst of real fruit flavor inside,” says the company. “We’ve created something that transforms candy from a quick bite into a multisensory ritual, staying true to our motto: Happy Starts Here.”

Founded in British Columbia in 1986, Huer Foods is known for its premium gummy candies and expansive portfolio of over 350 products, including Candy Cup, Sweet ‘N Spicy, Pocket Pals, Sensible Sweets, Peels, and Super Mix. The company is proudly Canadian owned and operated, with headquarters in Langley, BC.