Huer Foods releases Frank's RedHot Spicy Gummy Bear
The confection collab aims to tap the "swicy" (sweet and spicy) trend.
Huer Foods, gummy candy innovator, and Frank's RedHot, a hot sauce brand, are teaming up to create Huer x Frank's RedHot Spicy Gummy bears. This first-of-its-kind collaboration ignites the fast-growing "swicy" (sweet and spicy) trend, delivering a bold, unexpected flavor experience, the brands say.
The candy reportedly taste like a fruity pop followed by the tangy kick of Frank's RedHot. Fifty-one percent of Americans are already consuming spicy foods at least once a week, with Gen Z leading the charge, adding heat to everything from avocado toast to ice cream to lattes, the two companies note.
"Americans are turning up the heat on everything they eat," says Molly Clinton, head of marketing at Huer Foods. "From hot condiments to spicy cocktails, swicy is everywhere. After the buzz around our Sweet 'N Spicy gummies, we knew it was time to go bolder, and nobody does spicy better than Frank's RedHot."
"Frank's RedHot has always been about bringing the perfect balance of flavor and heat," says Valda Coryat, VP of marketing at McCormick & Company, Inc. "We hit the 'sweet spot' and created a swicy candy with a kick that's sure to delight."
Frank's RedHot Spicy Gummy Bears is now available for purchase in multiple sizes. The sweet and spicy collaboration is available at Albertsons locations nationwide, and on the Huer Amazon storefront.
Related: Cheryl's Cookies, Frank's RedHot announce spicy collab
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