Sprinkles Chocolate launches Cupcake Bites
New seasonal Cupcake Cups flavors have also been announced.
Courtesy of Sprinkles Chocolate
Sprinkles Chocolate, the CPG arm of the Sprinkles cupcake bakery, has launched Cupcake Bites, a new snack format that delivers cupcake-style flavor and texture in a bite-sized form. The brand is also expanding its Cupcake Cups line with four limited-edition seasonal varieties.
Cupcake Bites feature a soft, cupcake-inspired center inside a frosting-flavored shell. The product is designed for portability and portion control, meant for lunchboxes, snack drawers, and on-the-go consumption.
The initial Cupcake Bites lineup includes:
Cupcake Bites feature a soft, cupcake-inspired center inside a frosting-flavored shell. The product is designed for portability and portion control, meant for lunchboxes, snack drawers, and on-the-go consumption.
The initial Cupcake Bites lineup includes:
- Birthday Cake: Vanilla cupcake center with birthday cake frosting and rainbow sprinkles (available on Amazon and in Sprouts in September).
- Cookie Dough: Cookie dough-flavored center with a frosting shell and cookie crumbles (available on Amazon and in Sprouts in September).
- Red Velvet: Red velvet center with a cream cheese-flavored coating (available on Amazon and in Sprouts in September).
- Cookies & Cream: Chocolate cake with cookies and cream frosting and cookie bits (Sprouts exclusive in September).
“We’re excited to introduce Cupcake Bites as the next evolution of our brand,” says Ashley Rogers, CEO of Sprinkles CPG. “It marks a meaningful step into a new snacking category, bringing the flavors and textures of Sprinkles’ iconic cupcakes into a format that fits seamlessly into today’s consumer routines.”
The Cupcake Cups line, launched last year, will expand this fall with four seasonal flavors inspired by trending profiles. The limited-time offerings will be available at Whole Foods and Amazon on the following dates:
The Cupcake Cups line, launched last year, will expand this fall with four seasonal flavors inspired by trending profiles. The limited-time offerings will be available at Whole Foods and Amazon on the following dates:
- Pumpkin Spice: White chocolate with pumpkin-flavored frosting and graham crumbles (Whole Foods October 1, Amazon October 15).
- Apple Pie – White chocolate with apple pie-flavored frosting and graham crumbles (Whole Foods October 1 , Amazon October 15 ).
- Hot Cocoa – Milk chocolate with marshmallow-flavored frosting and marshmallow crumbles (Whole Foods November 1, Amazon November 15).
- Christmas Cookie – White chocolate with sugar cookie frosting and red and green sprinkles (Whole Foods November 1, Amazon November 15).
Related: Sprinkles Chocolate introduces S'mores Cupcake Cups
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