Consumers talk about Oreo snack cakes, Mondelēz listens Snackers weighed in on how Cakesters could be improved, and the brand reacted. Jenni Spinner May 14, 2026 After the baked treats returned from a hiatus, the company collected feedback from people and tweaked to reflect their input.Read More
SNAC International reveals SNX 2026 keynote speakers The lineup includes Circana's global EVP and chief advisor plus Sprinkles' founder. SF&WB Staff January 6, 2026 Market-defining insights and an entrepreneurial perspective will anchor the SNX 2026 program, the org says.Read More
Sprinkles permanently shutters stores, vending machines The cupcake company originally launched twenty years ago. Liz Parker Kuhn January 5, 2026 The brand was known for its sweet treats and 24/7 cupcake ATMs, found all over the country. Read More
Sprinkles Chocolate launches Cupcake Bites New seasonal Cupcake Cups flavors have also been announced. Candy Industry Staff September 9, 2025 Cupcake Bites feature a soft, cupcake-inspired center inside a frosting-flavored shell. Read More
Most popular new products: July 2025 See which products received the most clicks on Snack Food & Wholesale Bakery last month. August 27, 2025 Snacks range from Hershey’s One bar to Goldfish’s Awesome Sauce cracker, RXBar’s high protein snack, and more.Read More
Most popular new products: June 2025 See which products received the most clicks on Snack Food & Wholesale Bakery last month. August 6, 2025 Snacks range from Hershey’s One bar to Goldfish’s Awesome Sauce cracker, RXBar’s high protein snack, and more.Read More
Fun Friday: Kinder x U.S. Soccer Foundation, Pringle's x Van Holten's pickle collab, Cheez-It snack fashions &pizza is giving consumers the chance to feast for 30 days. Liz Parker Kuhn July 18, 2025 This week's edition highlights beauty collabs from Magnolia Bakery and Glossier, as well as Patchology and Sprinkles.Read More
Sprinkles debuts LTO cupcake collab The new snack is in partnership with Maple Hill and Diamond Crystal Salt. SF&WB Staff June 10, 2025 The cupcake collaboration from Sprinkles will be available across the U.S. via nationwide shipping (not just sold in local bakeries), offering widespread access to the treat.Read More
Sprinkles Chocolate introduces S'mores Cupcake Cups The new treat will launch exclusively at Kroger, Fred Meyer, and King Sooper stores. Candy Industry Staff April 15, 2025 The cups combine marshmallow-flavored frosting filling wrapped in rich chocolate and topped with graham cracker crumbles. Read More
Sprinkles debuts licensing expansion The company aims to position itself as a global lifestyle brand. SF&WB Staff December 6, 2024 Sprinkles has announced the expansion of its licensing program, targeting partnerships in categories across food and beyond. Read More