Mars will introduce a range of new products across its confectionery portfolio in 2026, including offerings from M&M’s, Skittles, Snickers, Twix, Starburst, Life Savers, and 5 Gum. The lineup was recently previewed at the 2025 National Association of Convenience Stores (NACS) Show Expo in Chicago, IL.

The new products incorporate trending flavor profiles and formats, including freeze-dried textures, sour-forward combinations, and nostalgic references. Each item was developed based on consumer insights and evolving preferences.

2026 product highlights include:

• M&M’s Bakery Collection, Flavor Vote: Three bakery-inspired flavors—Peanut Butter Cinnamon Roll, Cherry Chocolate Cupcake, and Lemon Meringue Pie—will be featured in a consumer voting campaign.
• M&M’s POP’d Caramel: The brand’s first freeze-dried candy, offering a light, crispy texture with caramel flavor.
• M&M’s Honey Roasted Peanut: A permanent addition combining roasted peanuts, milk chocolate, and honey.
• Snickers Xtreme: A returning product with increased peanut content.
• Snickers Crunchy Peanut Butter Ice Cream Bar: Features peanut butter ice cream, crunchy peanuts, caramel, and a chocolate coating.
• Twix Bits: Bite-sized versions of the original bar with cookie, caramel, and milk chocolate.
• Skittles Gummies Fuego: A sweet-and-spicy gummy with a chewy texture and bold flavor.
• Starburst Sour: A tart variation of the original chewy candy.
• Life Savers Gummies X’s and O’s: New shapes and flavors including watermelon, blue raspberry, lime, pink punch, and grape.
• Life Savers Gummies Fruit Rings: Ring-shaped gummies in strawberry, pineapple, blue raspberry, pear, and lemon.
• 5 Evolution: A gum that transitions from sour to berry sweetness.
• Combos Garlic Parmesan: Combines savory parmesan flavor with garlic.

Mars Ice Cream also introduced the Snickers Crunchy Peanut Butter Ice Cream Bar at NACS. According to the company, Snickers and Twix Ice Cream Bars are top-selling frozen novelty items in U.S. convenience stores.

“Our brands continue to evolve to meet consumer expectations,” says Gabrielle Wesley, chief marketing officer, Mars Wrigley North America. “These new products reflect current trends and offer a variety of formats and flavors.”

“Convenience stores remain central to the snacking category,” says Tim Lebel, president of sales, Mars Wrigley North America. “We aim to deliver products that align with the pace and preferences of today’s consumers.”

Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.