Mars releases its 2026 Away From Home innovation lineup
The company is aiming to push snacking boundaries.
Away From Home, now part of Mars, Incorporated, is introducing a robust lineup of more than a dozen new snack innovations for 2026, expanding its portfolio of offerings. As consumers seek both indulgence and balance in their snacking choices, Mars is meeting the moment with bold flavors, inventive textures, and innovative formats, it says. This year’s lineup for Away From Home channels aims to push boundaries, delivering everything from indulgent treats to high-protein, better-for-you options, striving to help retailers and operators stay ahead of ever-evolving consumer preferences.
Snacking continues to grow as a $140 billion industry in the U.S., with over 48% of consumers enjoying three plus snacks a day on average (Circana Snacking Survey, 2025). Sixty-two percent of consumers say they want to indulge when they snack, while 64% look for snacks that are good for them, proving that indulgence and wellness now coexist in consumers’ snacking journeys.
“As a powerhouse leader in snacking, we’re pushing the boundaries of snacking by blending indulgence, functionality, and global flavor inspiration. Whether it’s a bold Pringles mashup, RXBar high-protein, or a luxe twist on Rice Krispies Treats, these innovations are focused on helping our customers and partners drive growth by meeting consumer demand,” says Jessica Waller, SVP, Mars Snacking, Away From Home. “Today’s consumers are snacking more than ever. We’re focused on creating memorable snacking experiences that delight every craving moment for consumers.”
The following 14 products are available in convenience, foodservice, micro market, and vending distribution channels directly through a sales representative or through national distributors:
- Rice Krispies Treats Bliss Chocolate Sea Salt Pretzel: A balance of crispy rice and chewy marshmallow topped with semi-sweet chocolate chunks and candied sea salt pretzels. SRP $2.09
- Rice Krispies Treats Bliss Caramel Sea Salt Pretzel: A blend of crispy rice, smooth caramel-flavored chips and crunchy candied sea salt pretzels. SRP $2.09
- RXBar High Protein Strawberry Peanut Butter: A rich, creamy, and chewy texture with jammy strawberry and crunchy peanuts. This bar has a simple label and is made with only six ingredients: peanut butter, agave nectar, pea protein, peanuts, strawberries, and natural flavors. SRP $3.49
- RXBar High Protein Vanilla Peanut Butter: A rich, creamy, and chewy texture with hints of vanilla and crunchy peanuts that was inspired by the combination of peanut butter and vanilla bean ice cream. This bar has a simple label and is made with only six ingredients: peanut butter, agave nectar, pea protein, peanuts, vanilla beans and natural flavors. SRP $3.49
- RXBar Protein Energy Bites Strawberry Peanut Butter: This energy-boosting snacking option features a multi-textural experience, with a chewy outer layer and a creamy filling made with simple ingredients like peanut butter, dates, and strawberries. SRP: $2.99
- RXBar Protein Energy Bites Dark Chocolate Peanut Butter: Featuring a multi-textural experience, with a chewy outer layer and a creamy filling made with simple ingredients like peanut butter, dates, and chocolate. SRP: $2.99
- Pop-Tarts Frosted Cinnamon Roll: This fan-favorite flavor is back and better than ever, featuring a golden crust, a delicious filling that blends notes of cinnamon and warm spices, all topped with a cream cheese flavored frosting to put a Pop-Tarts® twist on the classic baked good, and now available in a single package. SRP: $1.49
- Pringles Smoky Bacon: With notes of hickory smoke and pork flavors, the crisps aim to deliver a savory wood-fired smoky bacon taste. Charred & Smoked is a top flavor trend for 2025 (McCormick & Co., 25th Edition Flavor Forecast). SRP: $4.19
- Pringles Smoky Cheddar: Blends a mild sweet applewood smokiness with a bold and creamy cheddar cheese flavor. Smoked flavor is most appealing to Millennials and Gen X (Datassential, 2023). SRP: $4.19
- Pringles Hot Ones The Classic Hot Sauce Large Grab N’ Go: Inspired by Hot Ones No. 1 sauce, with complex notes of spicy jalapeño and zesty habanero, and now available in large Grab N’ Go format. SRP $2.09
- Pringles Hot Ones Los Calientes Barbacoa Large Grab N’ Go: Seasoned with smoky jalapeño, chipotle, and earthy herbs and spices, and now available in Large Grab N’ Go format. SRP $2.09
- Cheez-It Crunch Kick’n Nacho Cheese: Combining 100% real cheese with more crunch and a 3D shape designed to deliver edge-to-edge flavor in every bite, Cheez-It Crunch Kick'n Nacho Cheese aims to reimagine the taste of tangy nacho cheese, the brand says. Classic cheddar cheese is layered with a kick of nacho spice, for a spicy and savory flavor. SRP: $2.79
- Cheez-It Crunch Zesty Jalapeño Cheddar: Combining the Cheez-It cheddar taste with the bold kick of spicy jalapeno. The initial cheesy flavor is reportedly followed by a zesty heat that builds with each bite. SRP: $2.79
- Pringles Mingles Jalapeño and Queso: Crispy puffs with spicy jalapeño and smooth queso flavor. SRP: $2.79
These innovative new products are now available to ship across the country. Retailers can reach out to their sales representative or check with their broker or distributor for more information.
Mars (formerly Kellanova) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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