North Carolina-based Mast General Store announced its first collaboration with Goetze’s Candy Company: a caramelized chocolate bar. The new product, the Mast Store Provisioners Vanilla Bulls-Eyes Chocolate Bar, is available in all locations. To celebrate the partnership, the new Bulls-Eyes Bar will be sampled at all Mast Store locations on Thursday, December 11, from 4 pm until 6 pm.

Goetze’s Bulls-Eyes, also known as Caramel Creams, is Mast Store’s top-selling candy, and it has been for years, the store says. First introduced by the Baltimore Chewing Gum Company in 1918, Caramel Creams feature chewy caramel with a cream center made with real milk.   

“The Bulls-Eye Caramel is a treat loved and shared across generations,” says Stefano Tringali, Mast Store’s candy buyer. “As we were looking for inspiration for a new candy bar, we kept coming back to this all-time favorite. We love them, and we know our guests do, too!”   

The process of developing a new taste experience takes time. “We went back and forth several times with our chocolate bar company and Goetze’s to land on something that truly captures the special flavor of a Bulls-Eye Caramel,” continues Tringali. “We think we’ve come up with something really unique within the chocolate world—a caramelized chocolate bar!”  

"Partnering with Mast Store Provisioners on our Vanilla Bulls-Eye Candy Bar has been an absolute pleasure. When two iconic brands join forces, something special happens—and we're confident this unforgettable treat will delight both our loyal customers and theirs," says Mitchell Goetze, CEO of Goetze's Candy Co., Inc. "This collaboration honors our shared heritage while creating something truly timeless that appeals to candy lovers across all generations."  

Related: Cow Tales, Caramel Creams now available in Pumpkin Pie