Juicy Drop, the interactive candy brand by Bazooka Brands, is evolving its innovation, the Juicy Drop Gummy Mystery Cube, into a high-energy competitive platform with a major new gaming event: The Jynxzi 2v2 Clash Invitational Powered by Juicy Drop. The tournament was hosted by one of Twitch’s most explosive personalities, Jynxzi, winner of the 2025 Streamer Awards for Best Strategy Game Streamer, Juicy Drop says.

Streamed live on Sunday, December 21, 16 competitors hand-selected by Jynxzi faced off in a 2v2 Clash Royale showdown, narrated live by Jynxzi. Competing on a level playing field, every match built momentum as teams relied on instinct, timing, and bold plays to advance toward a final, high-stakes face-off. The tournament culminated in Broyale and Ian77 being crowned the champion and taking home the $20,000 grand prize. Competitors included Jynxzi and Ryley; Trymacs and Morten; Bobby and Mo; OJ and Lucas; Reckers and Hunter; JuicyJ and Nate; Ken and Surgical; and Broyale and Ian77.

The livestream debuted an all-new, Twitch-native shopping experience that allowed consumers to discover and purchase the Juicy Drop Gummy Mystery Cube in real time without ever leaving the stream. Fully embedded within the Twitch interface, the shoppable integration transformed the tournament into an immersive, commerce-forward entertainment experience, which enabled consumers to engage, react, and shop in the exact moment excitement unfolded on screen. The innovation marked a major evolution in live-stream commerce, merging gameplay, creator culture, and instant gratification into a single, uninterrupted gaming experience, Bazooka says.

The event marked the next chapter in the partnership between Jynxzi and Juicy Drop. The streamer first introduced the Juicy Drop Gummy Mystery Cube to his audience through a live peel-and-reveal Twitch stream that generated over 15 million views.

“Juicy Drop is evolving from a product into a platform for experiences,” says Becky Silberfarb, VP of marketing at Bazooka Brands. “This tournament shows how we’re bringing our brand into culture in unexpected, interactive ways.”

For Juicy Drop, the tournament marked an evolution for Juicy Drop Gummy Mystery Cube, the brand says. What began as an IRL unboxing is now becoming a moment-to-moment cultural experience powered by community participation, it adds.

As details roll out across social platforms, Juicy Drop will continue to peel back new surprises, including player reveals and exclusive product moments.

Bazooka Candy Brands, a division of The Bazooka Companies, Inc. is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.