Juicy Drop Gummy Mystery Cube releases early
The interactive candy product responds to the viral peelable gummy trend.
Juicy Drop Gummy Mystery Cube is now available in stores across the U.S., ahead of its originally scheduled 2026 release.
The product features a peelable outer gummy layer that reveals a 3D animal-shaped gummy inside, offering a multi-texture, multi-flavor experience. Developed in collaboration with Amos, known for its peelable candy, the Mystery Cube builds on Bazooka Brands’ portfolio of interactive confections.
The product debuted at the 2025 Sweets & Snacks Expo in Indianapolis, IN, where it received two industry awards: the Most Innovative New Product Award for Non-Chocolate Candy from the National Confectioners Association (NCA), and the Buyer’s Choice Award: Non-Chocolate from ECRM and Candy Industry Magazine.
Juicy Drop Gummy Mystery Cube is available in two variety packs—Original and Wild Berry—and is currently stocked at Amazon and Dollar General, with distribution to Walmart, Target, and Walgreens expected in the coming months.
“Retailers couldn’t wait to get it on shelves, and consumers were instantly drawn to the surprise, the flavors, and the discovery,” says Becky Silberfarb, vice president of marketing at Bazooka Brands.
Juicy Drop continues to expand its interactive candy offerings, following the success of formats like Gummy Dip ‘N Stix, which generated over 20 million views on TikTok.
Related: State of the Industry 2025: Novelty candy sees some sweet results
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