Video: Boston Beer Co. on cannabis candy trends
The company's Emerald Hour line has expanded to THC gummies.
We recently spoke with Paul Weaver, head of cannabis, Boston Beer Company, to talk about the company's Emerald Hour brand of cannabis gummies. Emerald Hour was originally the brand's name for its lineup of cannabis drinks, and now it has expanded into gummies.
The company entered the gummies market via its Canadian R&D hub, leveraging its 40-year beverage expertise to create premium gummies for the "Cali-sober" (cannabis usage, but no alcohol) lifestyle.
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