Vine to Bar, the chocolate brand that uses patented WellVine upcycled Chardonnay grapes, announced at Natural Products Expo West it’s now available in Publix Super Markets, marking the brand’s first major retail expansion into the Southeastern U.S.

The launch represents a significant milestone for Vine to Bar, the company says, as it introduces its gut-friendly, 67% dark chocolate tasting squares to Publix shelves across Florida, Georgia, Alabama, Tennessee, North Carolina, South Carolina, Kentucky, and Virginia. Publix customers can now enjoy Vine to Bar’s signature dark chocolate flavors, which aim to balance richness with patented prebiotic chocolate. 

To celebrate its retail expansion, Vine to Bar partnered with chef, author, restaurateur and Iron Chef Cat Cora at Expo West and shared why Vine to Bar has become her new favorite guilt-free snack.

“I was recently introduced to Vine to Bar and I can’t resist a square or a small handful of the chocolate-covered almonds every day,” says Cat Cora. “I admire brands that tell a story through ingredients and upcycling Chardonnay grapes to temper dark chocolate and serve as a natural source of fiber is so on trend right now. I also love supporting other female founded companies.”

At the heart of Vine to Bar’s chocolate is WellVine—pressed, dried, and milled Chardonnay grapes upcycled from winemaking and packed with a benefit: real food prebiotics and making dark chocolate less bitter.

Flavors now available at Publix include:

• True Dark Chocolate
• Dark Chocolate with Tart Cherry + Cacao Nibs
• Dark Chocolate Almonds & Himalayan Salt

Each tasting square is crafted with WellVine sourced from coastal chardonnay vineyards. Years of collaboration with UC Davis and the USDA Agricultural Research Service have demonstrated that WellVine prebiotic fiber supports gut health while enhancing chocolate’s flavor and reducing traditional bitterness.

“This is an important step in making Vine to Bar more accessible to consumers who want great flavor without compromise,” says Ed Klein, managing director, Vine to Bar. “The chocolate category is overdue for disruption. People are hungry for products that taste incredible and support how they want to feel. Launching at Publix and partnering with the incredible Cat Cora at Expo West, allows us to expand our mission across the Southeast in a meaningful way.”

Founded by wine industry veterans Barbara Banke and Peggy Furth, Vine to Bar combines winemaking craftsmanship with premium chocolate artistry. The result is a dark chocolate that feels indulgent—positioned as a “better-for-you” chocolate without sacrificing taste.

“We’ve always believed great chocolate could do more,” says Peggy Furth, co-founder, Vine to Bar. “With WellVine, we’re able to offer an elevated chocolate experience that loves you back with all of its benefits.”

Vine to Bar tasting squares are now available at Publix Super Markets and online at vinetobar.com. Consumers can also find Vine to Bar at select retailers nationwide, with additional expansion planned this year.

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