SmartSweets adds Sour Flowers to its seasonal lineup
The brand is also launching its Sweet Fish at U.S. Costco locations.
SmartSweets, a producer in the better-for-you candy space, is bringing back consumer-favorite Berry Bunnies and new limited-edition Sour Flowers this Easter season. Both products have no synthetic dyes, no artificial sweeteners, no artificial flavors, no sugar alcohols, and no added sugar. The new Sour Flowers are available in bright, tangy Peach and Purpleberry flavors, and both seasonal candies have only 3 g of sugar per 50 g bag.
Berry Bunnies and Sour Flowers are available on smartsweets.com and across the country at Sprouts, Whole Foods, Amazon, and more. Sam’s Club is also offering an exclusive limited edition 6-pack of Berry Bunnies at select locations.
The brand also announced the launch of its Sweet Fish product across Costco Warehouses nationwide in the U.S. The Costco-exclusive 10-pack of Sweet Fish has only 3 g of sugar per bag. Naturally flavored and colored with fruit and veggie juices, each bag of Sweet Fish contains 6 g of fiber. The rollout is now underway across 500+ Costco locations across America.
“We are incredibly excited to bring our SmartSweets Sweet Fish to Costco members across the United States,” says Corey Sisson, VP, sales planning, SmartSweets. “Building on our strong partnership with Costco Canada, this launch gives U.S. consumers the opportunity to enjoy delicious candy with up to 92% less sugar than traditional options. We are proud to offer Costco members our best seller at our best value, and expanding into Costco U.S. makes it more accessible for consumers to choose low-sugar candy, advancing our mission to Kick Sugar, Keep Candy.”
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