Peeps hops into Easter with seasonal lineup
Products also include Just Born jelly beans and Mike and Ike treats.
Courtesy of Just Born
Just Born's Peeps brand has debuted its Easter lineup, featuring new marshmallow flavors and the return of some of its seasonal products.
New retailer exclusives include:
- Peeps Breyers Cookies & Cream Flavored Marshmallow Chicks (available at Walmart)
- Peeps Egg Hunt (36-ct, available at Walmart)
- Peeps Tropical Punch Flavored Marshmallow Bunnies (available at Dollar Tree)
- Peeps Cinnamon Churro Flavored Marshmallow Chicks (available at Kroger)
Nationwide offerings include:
- Peeps Chocolate Pudding Flavored Marshmallow Bunnies
- Peeps Giant Bunny Pops
- Peeps Rice Krispies Treats Flavored Marshmallow Chicks
- Peeps Delights Strawberry Flavored Marshmallow Chicks Dipped in Milk Chocolate
In 2025, egg hunt enthusiasts can look forward to filling their Easter baskets with individually wrapped mini Yellow Marshmallow Chicks from the new Peeps Egg Hunt (18-ct). Jelly Beans are another Easter staple, and Peeps Jelly Beans will be available nationally and will include Marshmallow, Strawberry, Blueberry, and Lemon Flavored chewy candies.
"We're delighted to continue being a cherished part of Easter traditions with our 2025 collection," says Caitlin Servian, brand manager for Peeps. "As a brand that families have known and loved for generations, Peeps brings people together to create lasting memories—whether it's enjoying sweet treats, crafting with friends, or reliving nostalgic moments from childhood. We're so excited to see how fans celebrate and share their Peepsonality this season!"
Other seasonal Just Born products returning to store shelves this year include:
Nationally available Peeps Brand offerings:
- Classic Peeps Marshmallow Chicks and Bunnies
- Peeps Marshmallow Rainbow Pop
- Peeps Mike and Ike Flavored Pop
- Peeps Dr. Pepper Flavored Marshmallow Chicks
- Peeps Cotton Candy Flavored Marshmallow Chicks
- Peeps Fruit Punch Flavored Marshmallow Chicks
- Peeps Party Cake Flavored Marshmallow Chicks
- Peeps Sour Watermelon Flavored Marshmallow Chicks
- Peeps Delights Marshmallow Chicks Dipped in Milk Chocolate
- Peeps Delights S'mores Graham Cracker Flavored Marshmallow Chicks Dipped in Milk Chocolate
- Peeps Milk Chocolate Covered Marshmallow Chicks
Additional Peeps brand products available exclusively at select retailers include:
- Peeps Easter Essentials (available only at Sam's Club)
- Peeps Icee Blue Raspberry Flavored Marshmallow Chicks (available only at Target)
Additional Just Born offerings include;
- Mike and Ike Mega Mix Jelly Beans
- Mike and Ike Easter Treats
- Just Born Brand Jelly Beans
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