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Candy IndustryCandy ProductsNew Candy ProductsGummies & Jellies

Sockerbit introduces new Swedish candy SKU at Target

The confection is free from high fructose corn syrup and artificial dyes.

By Candy Industry Staff
Sockerbit introduces new Swedish candy SKU at Target
Courtesy of Sockerbit
April 14, 2026

Sockerbit, the Swedish candy brand reportedly known for its premium sweets made with clean, thoughtfully sourced ingredients, is introducing a brand-new product, Sour Foamy Lips & Skulls, now available in 1,800 Target stores nationwide and on sockerbit.com. The addition joins the brand’s growing lineup of Swedish treats, and comes with expanded placement in Target’s main candy aisle.

According to the brand, the newly introduced Sour & Foamy Lips are combine a light, foamy bite with natural raspberry, strawberry, and forest fruits flavors. Like all Sockerbit products, this innovation is crafted using clean, non-GMO ingredients and is free from high fructose corn syrup, trans fats, and artificial dyes. In addition, all candies are sourced from Sockerbit’s partner factories that meet the highest health and quality standards in Europe, the brand notes.

“At Sockerbit, we’re always looking for new ways to bring a sense of joy and playfulness to the candy aisle,” says Florence Baras, co-founder of Sockerbit. “Our new Sour Foamy Lips & Skulls reimagine classic Swedish shapes with innovative textures and surprising flavor profiles, resulting in a bouncy, delightful treat. We’re thrilled to introduce this new treat to Target shoppers, bringing Swedish nostalgia to families across the United States.”

The launch marks a major milestone for the female-founded brand, following its initial Target debut in November 2025. Now, with placement in Target’s permanent candy aisle, Sockerbit is making its authentic, signature Swedish sweets even more accessible. The brand’s focus on high-quality, thoughtfully sourced ingredients combined with its modern take on tradition delivers the kind of elevated yet approachable treat shoppers are looking for, Sockerbit adds.

In addition to the Sour Foamy Lips & Skulls, consumers can also shop some of the brand’s best-sellers, including the Sweet Mix, Sour Mix, and Strawberry Dream Candies, at Target stores nationwide. 


Related: Swedish candy brand Sockerbit debuts at Target

KEYWORDS: natural candy Non-GMO candy Swedish candy

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