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Swedish candy brand Sockerbit debuts at Target

The gummies are free from high fructose corn syrup, trans fats, and artificial dyes.

Courtesy of Sockerbit

Sockerbit is now available in nearly 1,600 Target stores nationwide and online at Target.com. This marks a major milestone for the company, introducing millions of Americans to the tradition of authentic Swedish candy culture, featuring a colorful mix of gummies, the brand says.

Founded in 2010, Sockerbit is reportedly known for its commitment to clean ingredients, vibrant design, and the Swedish tradition of lördagsgodis (“Saturday candy”)—a weekly ritual of indulging in sweets. Now, Target shoppers can experience a curated assortment of Sockerbit’s treats such as its Sweet Mix and Sour Mix, along with the Foamy Strawberry Dream. Each candy is made with non-GMO ingredients and free from high fructose corn syrup, trans fats, and artificial dyes.

Consumers can now shop the following Sockerbit products at their local Target store ($4.99 each):

Sweet Mix –This sweet candy mix includes a colorful variety of Sockerbit’s most popular Swedish sweet treats.
Sour Mix – This Sour Swedish candy assortment features a curated mix of flavors, unique textures, and playful shapes, Sockerbit says.
Sour Cola & Cherry Gummies - Mini sour cherry cola bottles.
Sour & Fruity Heart Gummies - The brand's fruity heart gummies include combinations of Sour Apple-Cherry, Sour Cassis-Peach, and Sour Pineapple-Strawberry flavor.
Strawberry Dream Candies - Sugar-sprinkled strawberry foam bites.

“Launching at Target marks an exciting milestone in Sockerbit’s mission to share Swedish candy culture across the U.S.,” Florence Baras, co-founder of Sockerbit says. “It’s incredibly rewarding to see our vision reach a wider audience through such an iconic retailer,” he added.

“Bringing Sockerbit to Target allows even more people to experience the flavors we’ve loved since childhood,” says Stefan Ernberg, co-founder of Sockerbit. “It’s high-quality candy that feels nostalgic yet modern—and distinctly Scandinavian—just in time for the holiday season.”

KEYWORDS: Target