Video: Amos Sweets talks interactive, sensory experiences
The brand's Tasty Sounds lollipops use bone conductors to play audio while eating.
We recently sat down with Gabe Riccitelli, creator and brand partnerships manager, U.S., Amos Sweets, to talk about hard candy trends.
Amos's innovation process uses TikTok for real-time feedback and adapts successful global flavors for new markets, Riccitelli says, and the brand recently announced new products at the Sweets & Snacks Expo last week, including new Tasty Sounds flavors (its Bluetooth-enabled lollipop).
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