Bazooka brands launch ‘Toy Story 5’ candy collection
The collaboration taps into decades of cultural fandom, the company says.
Ahead of this summer’s highly-anticipated fifth installment, Bazooka brands Push Pop, Juicy Drop Pop, and Baby Bottle Pop are releasing special-edition packaging inspired by Disney and Pixar’s Toy Story 5, in theaters June 19. Featuring consumer-favorite characters, the special release aims to transform these nostalgic treats into must-have collectibles for movie fans and candy lovers alike.
The collaboration taps into decades of cultural fandom, the company says. Spanning more than 30 years, Disney and Pixar’s Toy Story has connected with Millennials who grew up with the original film, Gen Z who followed the sequels, and a new generation discovering the toys’ adventures for the first time.
The themed Push Pop, Juicy Drop Pop, and Baby Bottle Pop packaging showcases Disney and Pixar character artwork of Woody, Buzz Lightyear, Jessie and Rex, leaning into the shared nostalgia of seeing a movie on the big screen, Bazooka notes.
“Disney and Pixar’s Toy Story has been part of so many movie nights over the years, and we know that candy is part of that same ritual, from opening night premieres to family trips to the theater,” says Joanna Firestone, director, brand marketing at Bazooka Brands. “With this collaboration, we wanted to tap into that shared nostalgia and celebrate the simple, feel good moments that connect our fans, whether they grew up with Woody and Buzz or are discovering them for the first time.”
Designed with vibrant artwork featuring Woody, Buzz Lightyear, Jessie and Rex, the special-edition packs are rolling out in consumer-favorite flavors across each brand: Baby Bottle Pop (Berry Blast, Blue Raspberry, Strawberry, Watermelon), Juicy Drop Pop (Blue Rebel, Knock-Out Punch, Strawberry Watermelon, Wild Berry Cherry), and Push Pop (Blue Raspberry, Fruit Punch, Strawberry, Cherry Watermelon). Juicy Drop Pop is available starting at $2.69 and Jumbo Push Pop and Baby Bottle Pop are available starting at $2.39, depending on retailer.
The release is available while supplies last at select retailers nationwide, including Circle K, EG America, Food Lion, Sheetz, Stop & Shop, Walgreens, and Walmart.
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