Ricola is entering an entirely new territory for the brand with the launch of citrus drops, it says.

Crafted with citrus flavors, Ricola’s signature blend of herbs, and a hint of Swiss Alpine Salt, the drops are designed to make consumers' mouths water—introducing a new occasion for the brand beyond traditional cold and cough season. Available in Lemon Lime Mint, Orange Mint, and Grapefruit Mint, the drops are reportedly designed for on-the-go moments when consumers are looking for something both functional and flavorful.

As consumers increasingly seek products that deliver both sensory enjoyment and everyday functional benefits, Ricola's drops answer a growing desire for products that do more than simply soothe, the brand notes.

“Ricola has always been known for products rooted in cough and sore throat relief and this latest innovation opens up an entirely new space for the brand and category,” said Becky Spruck, Senior Director Marketing, Ricola USA. “This is a new way to Ricola — designed for moments when you want something mouthwatering and satisfying while out living your life. We wanted to create something that’s exciting, unexpected and versatile enough to fit naturally into people’s lifestyles.”

The new drops will roll out nationally throughout the summer at Target, Walmart, and Amazon, with select retailer-exclusive flavors and offerings available for a limited time.

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