The new portfolio reportedly marks the brand's biggest step yet by offering health-conscious consumers a gummy candy with high-quality, real organic ingredients.
Inspired by the founder's time living in Japan, the candy brand aims to bring a global approach to the category with its signature “slurp and chew” konjac jelly texture.
Running now through August, the "Sour Up and Win" program features a collectable series of candy packs that unlock in-game content for three marquee titles.
The Gymnema-infused candy demonstrates potential to offer at-risk groups and wellness seekers meaningful control over their sugar habits, the brand says.