The biggest challenge, though, is not how much better-for-consumers the candy should be. It’s the cost of sugar, which is an understandably important ingredient in making lollipops.
Today, Ethereal Confections offers such bean-to-bar offerings as Sweet Basil and Cherry Blossom, Black Cherry Lemonade and Blood Orange and Vanilla Bean in addition to 30 truffle varieties and a half-dozen desserts, all made on the premises.
The Children's Confection Advertising Initiative will be modeled after the Children's Food and Beverage Advertising Initiative, a self-regulatory initiative that includes 18 large food companies.