Airheads isn’t worried about being over the hill — the candy is kick-starting their 30th birthday in epic style with a new limited-edition flavor, 1000’s of birthday gifts and a partnership with Brooklyn-based heavy-metal band, Unlocking the Truth.

To kick off the celebration, Airheads released a new limited-edition birthday cake flavor bar. The birthday cake bar is available in the six-pack and 10-pack minis at many retailers. Filled with fun, colorful confetti and delicious birthday cake flavors, these bars not only look like a celebration but taste just as sweet as the real thing.

With each purchase of a six-pack or 10-pack minis, everyone has the chance to instantly win a sweet birthday gift including hats, gift cards, bikes, iPads, GoPros and more. Simply find the scratch-off card in your pack, scratch to reveal and win! Consumers can also visit AirheadsEpicBirthday.com for a chance to win the $10,000 grand prize, redeem a winning code and learn more about Airheads’ 30th birthday. Fans can share pictures, videos and posts of their celebrations with Airheads using the hashtag #airheadsepicbday.

To help spread awareness of their big birthday, Airheads also launched a new 360 advertising campaign featuring Brooklyn-based heavy metal band, Unlocking the Truth. The band, comprised of three creatively epic 13-year olds, performed their own rendition of the Happy Birthday song to celebrate with Airheads. Unlocking the Truth will be featured in the brand’s new TV spots, social and digital channels, and they plan to rock-out at Airheads’ big birthday party in June.