Chocolate Products

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The company is launching new flavors, formats, and textures that aim to meet consumer demand, while showcasing data-backed insights shaping the future of candy.

Limited-edition candy designs, a digital collecting hub, and an Instagram takeover help celebrate 30 years of the video game.

The caramel and chocolate maker creates interesting flavors such as Chai, Matcha, and Cardamom.

The new products build on the company's nationwide expansion and strong retail momentum, it says.

The brand is aiming to offer an experiential retail experience that’s part confectionery and part café.

Each bite is layered with white chocolate, and crunchy granola blended in, for a frozen confection-covered fruit experience.

Along with curating the flavor profiles that instantly bring memories of soda floats, each bar contains popping candy to mimic soda’s "bubbles," the company says.

The expansive portfolio features more than 120 items, including 60+ variety bags and the return of popular seasonal staples.

The addition of Nashville supports the chocolatier's transformation strategy by creating a controlled environment to test, refine, and scale key initiatives across the system. 

Inspired by the legendary scene, the release combines the confectioner's signature milk chocolate with one of pop culture’s most iconic hues, Mars says.