Mars is getting a head start on spooky season, celebrating its third annual Halfway to Halloween. Today, the company unveiled its 2026 Halloween lineup, featuring innovations and the return of annual consumer favorites, it says.

“Halfway to Halloween has become a treasured tradition at Mars,” says Tim LeBel, chief Halloween officer and chief customer officer at Mars Snacking North America. “Our 2026 portfolio is a direct reflection of what consumers are telling us they want: new textures and experiences, along with beloved classics. As a result, this year’s line-up has something for everyone, no matter where or when they choose to celebrate the season.”

This year, Mars is leaning into Halloween treat trends with new textures and festive shapes. Skittles Pop’d will debut a Creepy Crunch flavor, a freeze-dried version of the classic candy that aims to deliver a uniquely crunchy, airy texture.  

The Twix brand is getting a spooky makeover with the introduction of Twix Skull Singles and Twix Skull Share Size, offering a new shape for the cookie bar. Snickers is also expanding its popular Pumpkin Shape offerings with a new pack featuring Snickers Fun Size Pumpkins. 

With over 120 items for the season, the 2026 portfolio includes more than 60 variety bags, with piece counts ranging from 15 to 350. And responding to popular demand, Mars is expanding its consumer-favorite fun size bag line-up to include Skittles Sours and Gummies.

The 2026 Mars Halloween product lineup includes:

New innovations:

• Skittles Pop’d Creepy Crunch
• Twix Skulls
• Snickers Fun Size Pumpkins

New and expanded offerings:

• M&M’s Fun Size Minis Chocolate Candies Variety Mix with Milk Chocolate and Peanut Butter
• Skittles Fun Size Bags, now in Skittles Sour and Gummies
• Skittles Gummies Fun Size Variety Mix featuring Sour, Original, and Wild Berry
• Fun Size Fruity Favorites Variety Mix featuring Skittles Original and Wild Berry, and Starburst Original and FaveReds

Returning Halloween staples:

• M&M’s Milk Chocolate Pumpkin Pie
• M&M’s Halloween Blends in Milk Chocolate, Peanut, and Peanut Butter
• Snickers Pumpkins
• Twix and Snickers Ghoulish Green
• Skittles Shriekers

Halfway to Halloween Celebration in Topeka

Mars Halloween Headquarters in Topeka, KS will celebrate the Halfway to Halloween mark on Thursday, May 14, inviting community members to come together for an evening of trick-or-treating with Mars candy, music, food, and other festivities at Redbud Park in Topeka from 6-8 pm CT.

Get ready for Summerween

Consumers won’t have to wait until October for these creepy, crunchy, and festive treats, the company says. The 2026 Mars Halloween lineup will begin rolling out on store shelves and online this summer.

Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.