Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course after two difficult years during the COVID-19 pandemic.

Liquid Core Gum Co.'s newest release is sugar-free and can be used after meals or coffee when brushing is not an option.

Tic Tac is expanding its Adventure Line with the introduction of Tropical Adventure.

Springboarding off the successful Bazooka Dad Joke campaign in 2021, Bazooka has enlisted four new celebrities who share a common love of dad jokes.

Candy Industry recently spoke to Dan Cutchin, vice president of marketing at Ferrero North America, about Tic Tac’s recent innovations, the role pack size played in serving consumers’ shifting needs, and the brand’s trip to space.

Nassau Candy will debut its 2022 Clever Candy Christmas Collection at Sweets & Snacks 2022.

In November, Perfetti Van Melle USA, Inc. will launch a Berry flavor of its Mentos Gum with Vitamins, a gum first launched in 2021 in a Citrus variety.

Tic Tac is launching a multichannel campaign that invites creators to put a new spin on the refreshing possibilities the brand can bring.

Here is a look at some of the non-chocolate products we are most excited to see at the 2022 Sweets & Snacks Expo.

Mondelēz International has unveiled plans to divest its developed market gum business in favor of focusing on growth in the chocolate, biscuits and baked snacks categories.