Iconic Candy announces triple expansion
The nostalgic company's growth includes nationwide availability at Walmart.
Iconic Candy, a company focused on reviving legacy candy brands, has announced a three-part expansion, including 1) the launch of seven new flavors, 2) nationwide availability at Walmart, and 3) the introduction of its first e-commerce site.
“Bringing back iconic candies isn't just about nostalgia—it's about creating joy and sharing those memories with a new generation,” says Kim Wiesen, chief financial officer and co-owner of Iconic Candy. “Between Walmart, our new site, and these bold new flavors, we're making it easier than ever for consumers to rediscover their favorites.”
The company is expanding two of its existing brands. First, Retro Sours is adding four new flavors: Raspberry, Watermelon, Passionfruit, and Red Apple. Additionally, Bubble Jug is returning in Blue Raspberry, Watermelon, and Strawberry.
Iconic Candy products will be available at Walmart stores across the U.S., including Creme Savers, Retro Sours, and Bubble Jug. “Walmart's scale and presence give us the chance to connect nostalgia with everyday convenience,” says Jordan Wiesen, COO and co-owner.
Iconic Candy has also launched an e-commerce site at iconiccandy.com, offering direct-to-consumer access to its full portfolio, including Creme Savers, Ouch! Bubble Gum, Squeeze Pop, Retro Sours, and Bubble Jug. “People have been asking for a way to shop directly from us—and now they can,” says Kim Wiesen. “It's all your favorite throwback candies, just a click away.”
Related: How food brands can use nostalgia to their advantage
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