Bon Bon Bum launches dippable Tajín lollipop
Each fruit-flavored lollipop comes with a pouch of chile-lime seasoning.
Colombina has partnered with Tajín to introduce a new flavor combination in its Bon Bon Bum bubblegum-filled lollipops.
Branded as “The Mix That Hits,” the product combines watermelon and passion fruit flavors with Tajín’s chile-lime seasoning. Each lollipop includes a separate pouch of Tajín, allowing consumers to dip the candy for a customizable flavor experience.
“This collaboration is about flavor innovation and cultural celebration,” says Mauricio Escobar, vice president of marketing at Colombina. “By pairing our iconic lollipops with Tajín’s bold seasoning, we’re creating a playful and unforgettable candy experience.”
Haydeé Fernández, director of alliances at Tajín USA, says, “Our consumers enjoy Tajín on fruit, drinks, and candy. This partnership celebrates that creativity and invites everyone to enjoy lollipops in a fresh, fun new way and partaking in a ritual introduced by our fans on social media.”
The Bon Bon Bum x Tajín 20-count packs are now available at select retailers across the U.S. and online for $11.99.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
.webp?height=200&t=1670345633&width=200 "Lady M debuts limited-edition Winter Wishes Bon Bon Book")
