Gummies & Jellies

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Inspired by Gen Z’s love of friendship and connection, the new candy features Kids hand-in-hand in iconic flavor pairings, the brand says.

Both new candies are free from artificial sweeteners or colors, and are reportedly made with less sugar than leading brands.

The company is aiming to disrupt the standard "logo-slap" licensing model with a first-of-its-kind, character-driven product launch.

The confection transforms a familiar dessert into a portable, bite-sized treat, making premium enjoyment more accessible for everyday snacking, the brand says.

The brand is bringing its BFY candy innovation to one of the year's most buzzed-about retail openings.

The unified approach links confection, salty, and better‑for‑you snacking to meet more occasions and strengthen retail execution.

The new product comes in the brand's classic flavors: Redberry, Blue Raspberry, Orange, Lemon, and Lime.

The three-year-old brand is expanding its portfolio with a cane sugar-sweetened lineup to reach more consumers, available first in Whole Foods as a limited summer offering.

According to the confectioner, consumers have been asking for the return of Red, White, and Blue Goldbears, particularly the Cherry and Blue Raspberry flavors that can't be found in other packs.

New flavors and gummy products include pickles and filled kitty paws, watermelon and pink lemonade slices, blue raspberries, plus licorice pastels.