Haribo rereleases patriotic pack for summer
The candy LTO features Cherry, Pineapple, and Blue Raspberry flavors.
Haribo is kicking off summer with a festive launch that’s suitable for backyard BBQs, road trips, and all the warm-weather moments in between, the brand says: the patriotic pack of Haribo Red, White, & Blue Goldbears.
The limited-edition mix, first released in 2024, features three consumer-favorite flavors: Cherry, Pineapple, and Blue Raspberry. According to the company, consumers have been asking for the return of Red, White and Blue Goldbears, particularly the Cherry and Blue Raspberry flavors that can't be found in other Goldbear packs.
This release aims to tap into peak patriotic celebrations, such as America’s milestone 250th anniversary, and deliver a nostalgic, shareable treat that will fit into consumers' summer hosting, travel, and everyday treat occasions.
Haribo GmbH & Co. K.G. is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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