With just 35 calories and 8 g of sugar per four-gummy pack, the vegan product aims to offer a lighter, better-for-you alternative to traditional energy drinks.
Consumer expectations for plant-based are now non-negotiable: taste and texture must be identical to traditional products, not just "good for vegan," the brand's co-founder says.
Plant-based candy is now mainstream, driven by consumer demand for plant-based, clean-label indulgences that match their values, the brand's founder says.