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Candy IndustryCandy ProductsNew Candy ProductsGummies & Jellies

Joyride debuts Deep Sea Gummies, Sour Ice Pop Strips

The two summer LTOs both include 5 g or more of fiber.

By Candy Industry Staff
Joyride debuts Deep Sea Gummies, Sour Ice Pop Strips
Courtesy of Joyride
June 9, 2026

Joyride, the lower sugar candy brand, has released summer LTOs exclusive to Target.

The two new products include:

  • Joyride Deep Sea Gummies – These fish-shaped gummies include two flavors in every bag: Blue Raspberry and Lingonberry. They’re reportedly made with 70% less sugar than leading brands, contain 5 g of dietary fiber per serving, and skip artificial sweeteners and colors entirely.
  • Joyride Ice Pop Sour Strips – Inspired by classic summertime ice pops, these soft and chewy dual-colored sour strips combine Cherry and Berry flavors with a bold tangy kick. According to the company, they are made with 80% less sugar than leading brands, contain 8 g of dietary fiber per serving, and have zero artificial sweeteners or colors.

Related: Joyride debuts three better-for-you candies

KEYWORDS: innovation innovative flavors low sugar

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