Hershey showcases new strategies, candy
The company debuted multiple confections at Sweets & Snacks Expo last week.
The Hershey Company brought its ONE Hershey strategy to the 2026 Sweets & Snacks Expo last week, showcasing how the company is aiming to evolve beyond category leadership to a total-snacking advisor, helping retailers win across the full snacking landscape. By connecting confection, salty, and functional snacking into one integrated portfolio, Hershey is striving to help retailers make better decisions on assortment, placement, and the overall shopping experience.
“The future of snacking isn’t about one category, it’s about showing up for more moments,” says Tiffany Menyhart, chief customer officer, The Hershey Company. “We use deep consumer insights to anticipate what shoppers want next and turn those insights into real, practical solutions at shelf that help our customers win.”
Visitors to Hershey’s booth sampled products from brands including Reese’s, Hershey’s, Jolly Rancher, and more. New snacks and confections include:
- Hershey’s Crème Bar (Salted Caramel Crème and Affogato), coming this fall
- Hershey's Kisses Red, White, and Blue Americana, summer
- Hershey's Milk Chocolate with Caramel, available now
- Hershey's Nuggets Dark Chocolate Raspberry Decadence, available now
- Hershey’s Zero Sugar Cookies ‘n’ Crème Pouch, summer
- Reese's Oreo Cup, available now
- Reese's Marshmallow Cup, available now for a limited time
- Cadbury Caramello Sweetly Dark, available now
- Jolly Rancher Ropes Tropical Flavor, available now
- Shaq-A-Licious Slams, available now
- Twizzlers Filled Twists Raspberry, available now
- Jolly Rancher Freeze Dried Mixed Berry, available now
- Jolly Rancher Zero Sugar Gummies, available now
- Jolly Rancher Gummies Heat Wave, available now
- Bubble Yum Filled Lollipops, available now
- Ice Breakers Snow Cone Flavored Mints and Gum, available now
- Dot's Original Snack Mix, available now
- Dot’s Original Homestyle Pretzels Chipotle Honey Flavor, available fall for a limited time
- Pirate's Booty Aged White Cheddar Puffs, available now
- Fulfil Chocolate Chocolate Chip Flavored Bar, available in June
- One x Reese’s Peanut Butter Chocolate Layered Bar, available in June
ONE Hershey portfolio: integrated snacking and insight-led growth
Under ONE Hershey, the company is aiming to bring confection, salty, better-for-you and functional snacking together to improve assortment, merchandising, checkout and digital-shelf execution. To accelerate what comes next, Hershey is scaling insight-led innovation, supported by a 25% increase in R&D investment, to test, learn and scale faster while protecting the taste and equity consumers expect.
That integrated portfolio helps translate shopper insights into action in store and online, Hershey says. The company is strengthening transaction-zone strategies and improving online shelves to make products easier to find, choose, and buy. Together, these actions support strong retail execution and position Hershey for growth, with a focus on spaces with consumer tailwinds expected to represent more than 40% of Hershey sales, it adds.
Building on that execution, Hershey is expanding into high-growth spaces like protein, functional, and better-for-you snacking, as 89% of consumers seek added benefits in snacks, food, and drinks.
The Hershey Company is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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