Gummies & Jellies

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Last year, Americans spent $5.5 billion on gummy, chewy, and licorice confections.

The new portfolio reportedly marks the brand's biggest step yet by offering health-conscious consumers a gummy candy with high-quality, real organic ingredients.

The candy features a smooth dairy-free chocolate shell filled with sweet, chewy jelly beans.

Inspired by the founder's time living in Japan, the candy brand aims to bring a global approach to the category with its signature “slurp and chew” konjac jelly texture.

We touched base with co-founders and multi-platinum musicians the Potash twins, who launched the brand with actor Martin Starr.

Running now through August, the "Sour Up and Win" program features a collectable series of candy packs that unlock in-game content for three marquee titles.

The GummiShooter is a durable, flavorful edible candy shot glass made from high-quality gummies, the brand says.

The chewy egg-shaped sour gummies are layered with black-light-reactive edible confetti (made from flavorless turmeric extract) for a glowing experience.

Rather than choosing just one flavor, the new bag is designed to recreate the feeling of a pick-and-mix candy wall in a single, resealable pack.

The brand talks about how younger consumer demographics directly inspired the making of the product, and how it selects its flavors.