Pac Pac Snacks launches four new jelly candies
The lineup will begin rolling out to retailers this spring.
Pac Pac Snacks, a Japanese-inspired konjac jelly brand reportedly known for its candies with global flavors, is launching four new all-natural flavors: Yuzu Lemonade, Berry Punch, Cherry Blossom, and Peaches & Cream. The new lineup will begin rolling out to retailers this spring, building on the brand’s growing presence across specialty and Asian grocery channels and reputation for its lighter take on traditional candy that doesn't sacrifice on flavor, the brand says.
“At Pac Pac, our goal is to create candy that takes our customers on an adventure, impresses gummy aficionados and provides compelling options to families shopping for healthier indulgences. This new lineup is our biggest step yet in that direction,” shares co-founder and CEO Michael Rosenzweig. “After a year of development with our partners in Japan, we’re proud to introduce what we believe are the first all-natural konjac jellies—made with thoughtfully sourced ingredients that let each flavor truly shine.”
Inspired by Rosenzweig’s time living in Japan, Pac Pac Snacks aims to bring a global, playful approach to candy with its signature “slurp and chew” konjac jelly texture, the brand adds. The new flavors highlight premium ingredients, including yuzu sourced from Japan’s Shikoku region and a vibrant blend of berries—featuring bilberry—for a bold, juicy punch, it says. Each flavor is paired with custom illustrations of the brand’s mascot, Jella, creating a collectible, character-driven experience inside every bag.
Pac Pac’s konjac jellies are plant-based, gluten-free, and low in calories. At a time when consumers are actively seeking snacks with lower sugar, cleaner ingredients, and more intentional sourcing, Pac Pac aims to deliver on those expectations—while still capturing the joy, nostalgia, and indulgence that make candy worth craving, the brand notes.
Related: Sweet Stash strives to set a cleaner ingredient standard
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