Video: Foreign Candy twists into licorice trends
New formats and better-for-you claims are driving growth in the category.
We recently sat down with William Minnick, product and brand manager at Foreign Candy Company, to talk about current trends in the licorice category.
The U.S. market favors fruit-juice-based "red licorice" over traditional anise-flavored black licorice, which remains dominant in Europe. Additionally, there's a growing demand for sugar-free options, and the industry is moving to natural colors over artificial.
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