QVC launches wellness brand for senior women
Cloud Nutrition is aiming to meet the nutritional needs of females ages 50 and older.
This week, QVC launched Cloud Nutrition, a new QVC-exclusive, wellness brand created by the founder of Roar Organic, Roly Nesi, to help meet the nutritional needs of women 50+.
Cloud Nutrition debuted with a 15 g protein breakfast bar available in two flavors, offering a convenient, protein, and fiber-rich option for busy summer schedules, travel, and on-the-go snacking, QVC notes. Flavors include Cinnamon Bun Swirl and Lemon Blueberry Muffin, and each box of 12 bars retails for $36. The bars do not include artificial flavors, colors, or preservatives, and are shelf-stable for up to one year unopened.
"At QVC, we're always keeping an eye out for emerging brands that meet the evolving wellness needs of our consumers, especially our core audience of women over 50, and our launch of Cloud Nutrition is a great illustration of that commitment." says Allie Koscevic, GMM VP beauty, wellness, and lifestyle at QVC. "This exclusive QVC debut of the 15 g Protein Breakfast Bars marks the beginning of a meaningful extension of our wellness portfolio, as we prepare to roll out more SKUs later this year."
Additional Cloud Nutrition products, including collagen bites, protein bars, and clear protein drinks, are set to launch this fall.
Related: Grass-fed beef tallow protein bars expand into Kroger
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