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Video: Joyride talks reduced-sugar confections

A rep says that BFY candy is now an expectation, versus a niche.

We recently sat down with Annie Streit, chief sales officer at Joyride, to discuss the reduced-sugar candy category.

The company was co-founded by YouTuber Ryan Trahan, and it talks to its 2M+ digital community for direct feedback, enabling rapid, consumer-centric product development, Streit says.

View the video above, or click here.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.