To promote Snickers Peanut Butter and add its voice to the "creamy vs. crunchy" dilemma, the brand launched a campaign featuring a focus group of totally unbiased taste-testers ... who all happen to be named Reese.
Takis is looking for its "Most Intense Fans," spotlighting the passionate shoppers who go harder and louder than everyone else—and rewarding them with the chance to win $5,000.