hershey logo 421The Hershey Co. has announced plans to join a new non-profit focused on sustainability issues in the supply chain.

Specifically, the company announced that it will join the Advisory Council of the Sustainability Accounting Standards Board (SASB), which officially launched in October.

The chocolate maker hopes the move will help increase transparency by developing new reporting standards for the food and beverage industry as part of its duties on the council.

The SASB aims to develop sustainability accounting standards for 89 industries. And, the goal is to give investors, companies and key stakeholders a comprehensive view of a company’s sustainability risks and opportunities.

“We look forward to collaborating with our peers to help drive enhanced innovation and sustainability across our industry,” says Todd Camp, director, corporate social responsibility at Hershey.

The move is the latest in a string of efforts Hershey has done related to corporate responsibility. Most notably, the chocolate maker announced its 2020 cocoa certification goals, which included sourcing 100% certified cocoa for its chocolate product lines globally by 2020 and accelerating its sustainability programs in Ghana and the Ivory Coast.

Hershey also already provides timely and relevant sustainability information to its key stakeholders through its CSR reports and scorecard updates.