In partnership with General Mills, Stuffed Puffs has unveiled Big Bites Cinnamon Toast Crunch Filled Marshmallows. Available exclusively at Walmart, this marks the first time the two brands have combined. Marshmallows are filled with real Cinnamon Toast Crunch creme and then blasted with cereal crumbles to create the new treat.
“We are so excited to partner with my all-time favorite cereal, Cinnamon Toast Crunch. We’ve taken the best part of eating cereal, the awesome Cinnamilk at the bottom of the bowl, packed that flavor into the center of a Stuffed Puffs, and coated them with crunchy crushed Cinnamon Toast Crunch,” said Mike Tierney, founder & CEO of Stuffed Puffs. “Our newest Big Bite with Cinnamon Toast Crunch is the perfect treat that puts the biggest smile of nostalgia on my face.”
Exclusively launching at Walmart, Stuffed Puffs Big Bites Cinnamon Toast Crunch Filled Marshmallow is their first-ever co-branded product, marking a milestone for the young brand. Launched in 2019, Stuffed Puffs is now available in over 43,000 stores on a national scale.
“We are thrilled to partner with such an innovative brand that has completely reinvented what it means to be a marshmallow,” said Mindy Murray, General Mills, senior marketing communications manager. “Bringing Cinnamon Toast Crunch into such a fun and delicious sweet treat is an exciting expansion of our brand and for our consumers.”
To learn more about Stuffed Puffs and Cinnamon Toast Crunch, visit stuffedpuffs.com and @stuffedpuffs on Instagram and TikTok.