The Peeps brand has expanded its lineup of treats with new flavors and forms that are sure to put a spring in fans’ step.
"The Peeps brand has been a part of fans' Easter and spring celebrations for nearly seven decades,” said Caitlin Servian, brand manager for Peeps. “Many parents and grandparents who received Peeps in their Easter baskets are now passing on that tradition to their families. In 2022, we're kicking off the spring season earlier than ever to provide fans with the perfect mix of classic Chicks and Bunnies, along with trending new flavors. There is something for family traditions throughout the season.”
New this year, the Peeps brand is teaming up with The Original Donut Shop, the No. 2 selling variety in the Keurig, for the Peeps The Original Donut Shop Coffee Flavored Marshmallow Chicks and Peeps Filled Delights The Original Donut Shop Coffee Caramel Mocha Flavored Marshmallow Chicks. These Peeps Filled Delights are The Original Donut Shop Coffee flavored Chicks dipped in decadent chocolate and filled with creamy caramel. This is the first time Peeps Filled Delights will be available nationwide. In addition, the brand has given its beloved Bunnies a magical makeover through the launch of unicorn-inspired Peeps Sparkly Wild Berry Flavored Marshmallow Bunnies.
Fans can also look forward to returning favorites and new Peeps product offerings.
Additional national Peeps offerings:
- Peeps Marshmallow Egg Hunt with individually-wrapped miniature Marshmallow Chicks (new)
- Classic Peeps Marshmallow Chicks and Bunnies
- Peeps Rainbow Pop
- Peeps Froot Loops Flavored Pop
- Peeps Chocolate Pudding Flavored Marshmallow Bunnies
- Peeps Cotton Candy Flavored Marshmallow Chicks
- Peeps Fruit Punch Flavored Marshmallow Chicks
- Peeps Hot Tamales Fierce Cinnamon Flavored Marshmallow Chicks
- Peeps Party Cake Flavored Marshmallow Chicks
- Peeps Sour Watermelon Flavored Marshmallow Chicks
- Peeps Delights Marshmallow Chicks Dipped in Milk Chocolate
- Peeps Giant Marshmallow Bunnies
- Peeps Decorated Marshmallow Eggs
- Peeps Sugar Free Marshmallow Chicks
- Peeps Marshmallow and Fruit Flavored Jelly Beans
- Peeps Milk Chocolate Covered Marshmallow Chicks
Available only at Target:
- Peeps Sparkly Wild Berry Flavored Marshmallow Bunnies (new)
- Peeps Tropical Burst Flavored Marshmallow Chicks (new)
- Peeps Filled Delights The Original Donut Shop Coffee Caramel Mocha Flavored Marshmallow Chicks (new)
- Peeps Delights Strawberry Flavored Marshmallow Chicks Dipped in Milk Chocolate (new)
- Peeps Delights Marshmallow Chicks Dipped in Milk Chocolate
Available only at Walmart:
- Peeps Cotton Candy Flavored Pop (new)
Available only at Sam's Club:
- Peeps Easter Essentials Pack including Marshmallow Chicks and Bunnies along with Marshmallow and Fruit Flavored Jelly Beans (new)
Available only at select value channel retailers:
- Peeps The Original Donut Shop Coffee Flavored Marshmallow Chicks (new)
- Peeps Marshmallow and Fruit Flavored Jelly Beans
