Clasen Quality Coatings, Inc., has changed its name to Clasen Quality Chocolate, Inc., to reflect the Madison, Wis.-based company’s push into the chocolate sector.
Clasen supplies a variety of chocolate and confectionery coatings to food manufacturers and private-label grocery brands. Recently, the privately-held company launched several of its own brands of baking chocolate, including Artisan Kettle Organic and Kitchen Hearth Chocolate Chips, which are available at select retailers.
“Our new name reflects our company’s increasing focus on chocolate as we expand our portfolio of high-quality consumer and industrial products to better serve our customers,” says Beth Goeddel, Clasen v.p. of marketing and strategy.
Clasen’s product lines include organic and conventional chocolate in semisweet, bittersweet, milk and white varieties, as well as flavored and colored confectionery coatings such as sea salt caramel, cinnamon cream cheese and white peppermint. Clasen also has allergen-free and natural offerings.
Product shapes include wafers, chips, chunks, blocks and liquid to be used for baked goods, cookies, snack bars, ice cream, truffles, cakes, pastries and more.
“Clasen Quality Chocolate will continue to be a leading supplier of confectionery coatings while strengthening our position in chocolate in order to best serve our valued customers,” says Jay Jensen, Clasen owner and president. “Our customers count on us to deliver superior customer service, operational excellence, a commitment to quality and cutting-edge innovation in order to meet their growing needs.  We look forward to continuing to deliver on those promises as we expand our product offerings.”