With Skittles leaving Earth's atmosphere for the first time ever earlier this month, the brand is creating a limited-edition Zero-G pack.
Designed for all extraterrestrial and earthly travels, the new Zero-G pack features intergalactic, aluminum packaging and is filled with the blue and purple candies featuring Pineapple Passionfruit, Raspberry and Berry Punch flavors.
"Skittles is always looking for ways to surprise fans, both earthlings and extraterrestrials, with shocking innovation," said Fernando Rodrigues, Mars Wrigley senior brand manager for Skittles. "We're thrilled to bring better moments to fans by marking Skittles' first trip to space with limited-edition packs and look forward to pushing the boundaries of confectionery space exploration."
Amazon founder Jeff Bezos and fellow passengers on his Blue Origin New Shepard spacecraft tested out the zero-gravity on their 11-minute trip into space July 20 by tossing Skittles at each other and “catching them in their mouths,” Bezos told CNN’s Anderson Cooper.
Fans should follow @Skittles for details on how they might get their hands on the limited-edition Zero-G packs later this summer. As part of the brand's expansion into extraterrestrial confections, Skittles will make a donation to the Smithsonian's National Air and Space Museum in support of inspiring the next generation of innovators and explorers.