The National Confectioners Association reports 93 percent of Americans intend to celebrate Halloween by enjoying their favorite chocolate and candy treats.

A survey, conducted in January among 1,573 adults by 210 Analytics, revealed that whether consumers are enjoying new and innovative offerings or classic candy corn, confectionery is an iconic part of the season’s celebrations.

“The past few years have proven that the confectionery industry is resilient, and Americans remain enthusiastic about enjoying their favorite treats during seasonal celebrations like Halloween with friends and family,” said John Downs, NCA president and CEO. “Chocolate and candy play a special role during the Halloween season in communities across the country — and this Halloween promises to be especially impressive as chocolate and candy companies bring consumers classic, innovative and great-tasting products that enhance the season.”

The NCA projects a 5 percent increase in chocolate and candy sales for the 2022 Halloween season, as consumers nationwide go bigger and bolder in their celebrations — with some starting earlier than in previous years.