search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • ENEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryCandy ManufacturersCandy Industry News

Hershey’s buyout of Brazil’s Bauducco moves forward

Chocolate maker’s deal gets approval from Brazilian government.

By Crystal Lindell
August 19, 2015

Hershey is taking a huge step in the Brazilian market.

The company has received approval to acquire the remaining 49 percent of its joint venture with Bauducco in Brazil.

Bauducco, a well-known cookies and cakes brand in the Latin American country, is owned by Pandurata Alimentos. Back in 2008, Hershey had inked a distribution joint venture with Pandurata Alimentos to build its presence in Brazil.

And Reuters reports that the buyout will allow Hershey, “to expand independently in Latin America's largest economy.”

The decision to move forward with the buyout came after Pandurata Alimentos gave Hershey notice at the end of 2014 of its intent to sell its 49 percent interest to the candy company at an amount “equal to its fair value,” says Jeff Beckman, Hershey spokesman.

“Brazil is a key focus market for Hershey and acquiring the remaining interest in the JV gives us greater control to continue growing our brands there and reflects our commitment to this key market,” he adds.

Reuters says Brazil’s official gazette reported that, “Cade [ Brazil’s antitrust watchdog] said that Hershey's request to undo the partnership with Pandurata... poses no risk to free competition in the domestic chocolate market. The decision to end the partnership was announced earlier in the year.”

Hershey, which originally had 51 percent of the joint venture, agreed to acquire the remaining 49 percent stake that Pandurata had in April. The gazette did not have information on the size of the deal, Reuters says.

The chocolate maker, which has long been strong in the U.S. market, is working to expand its international presence.

It’s been about a year since Hershey acquired Shanghai Golden Monkey Food Joint Stock Co. back in September 2014, with the goal of expanding into the Chinese marketplace.

But in an Aug. 7 statement about its latest quarterly report with the Securities and Exchange commission, the company reveals that things aren’t going as well as it had hoped.

“Macroeconomic challenges and changing consumer shopping behavior in China were a headwind,” says John P. Bilbrey, chairman, president and ceo, The Hershey Co. 

Specifically, Hershey says, “Thus far in 2015, SGM net sales and profitability have been significantly lower than initial expectations.”

And, “International and other net sales, excluding the benefit of the SGM acquisition and unfavorable foreign currency exchange rates, declined versus a year ago due primarily to the underperformance of Hershey’s chocolate business in China.”

Only time will tell whether or not Hershey has a good day — or as the Brazillians say, “bom dia” — in Brazil or not. 

KEYWORDS: Bauducco Brazil Hershey

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Crystal lindell sept 2020 002 author
Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports

 

More Videos

consumer behaviors webinar


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • Suit targeting Corn Refiners Association moves forward

    See More
  • Blue Diamond moves forward with expansion plans

    See More
  • Brazilian confectionery market

    ISM offers a taste of Brazil

    See More

Related Products

See More Products
  • The Art of the Chocolatier: From Classic Confections to Sensational Showpieces

  • ICC-Handbook-2nd-ed_-Website-Scan-200x300.jpg

    The ICC Handbook of Cereals, Flour, Dough & Product Testing, Second Edition

  • Rice-Engineering-Website-Cover-439x600.jpg

    Advances in Science & Engineering of Rice

See More Products

Events

View AllSubmit An Event
  • September 11, 2025

    State of the Candy Industry: 2025

    On-Demand Analysis shared during Candy Industry’s exclusive annual coverage dives into top trends shaping the confectionery world—including supply chain challenges. An industry expert will walk through key insights and predictions for both manufacturers and retailers, highlighting consumer preferences and emerging product trends.
View AllSubmit An Event
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing