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Bissinger’s Handcrafted Chocolatier to open in former GODIVA store at St. Louis mall

GODIVA plans to exit all North American retail stores by the end of March.

By Alyse Thompson-Richards
Bissinger's logo
March 3, 2021

Owners of Bissinger’s Handcrafted Chocolatier have announced plans to take over a former GODIVA Chocolatier store at the Saint Louis Galleria in St. Louis, Mo.

The lease for the location — space 1421 near Nordstrom and Saint Louis Bread Co. on the main floor — began March 1. It’s set to open as Bissinger’s in mid-March, ahead of Easter.

The Bissinger’s Galleria location will offer the full line of Bissinger’s French Confections, as well as seasonal confections, chocolate truffles, fresh-dipped fruits and pastries, premium soft-serve ice cream, hot chocolate, coffee and shakes. 

Dan Abel Jr., v.p. of operations for Bissinger’s and Chocolate Chocolate Chocolate Co., said the location suited the premium nature and French roots of the Bissinger’s brand. 

“We felt the layout and design of the existing GODIVA space and selection mirrored Bissinger’s layout, and Bissinger’s once had a store at St. Louis Galleria, so we hope to re-engage that customer base,” he said.

GODIVA announced in January it would leave 128 of its North American retail stores by the end of the month to focus on food, drug and mass retail and online sales. In February, Läderach announced it would take over the leases of 34 former GODIVA stores across the United States.

Abel said Brookfield Properties, which owns the Saint Louis Galleria, also owns Plaza Frontenac, in Frontenac, Mo., where its other Bissinger’s retail boutique is located.

“We had reached out to Brookfield after we heard news of GODIVA closing, and they moved quickly to get us in for Easter,” he said.

The Abel family acquired the Bissinger’s brand and associated manufacturing equipment in June 2019. Bissinger’s products are manufactured at Chocolate Chocolate Chocolate’s facility on The Hill, an Italian neighborhood on St. Louis’ west side.

KEYWORDS: Chocolate Chocolate Chocolate Godiva Retail stores retail trends St. Louis

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Alyse thompson 200px
Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served as managing editor of Cannabis Products magazine since March 2019, and is currently the editor-in-chief of Food Engineeering magazine. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.

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